I bought the latest Android phone, the S5, last week. It actually came with a printed manual. I didn’t want to read it. I didn’t want to put my brain in learning mode. What if I didn’t understand something? What if I had to ask for help? I eventually pushed through my insecurity and read it. Reward: Milk Music, a great app! Another reward: the confidence of having mastered something new.

There’s a great little book out now, The Confidence Code: The Science and Art of Self-Assurance — What Women Should Know. The authors look at the neuroscience behind confidence, a critical quality of successful people. It turns out confidence is almost as important as competence to be successful. According to the science, some percentage of confidence is inborn, or genetic, and these clusters of confidence genes are found more in men’s brains than women’s.

Gee, there’s a surprise!

We women do crazy things in our brains to sabotage our success, like carrying around criticism too long, over-thinking things, and as I’ve written about before, needing every little thing to be absolutely perfect. I’ll bet if you could look inside a woman’s brain you’d see these genomes running around everywhere trying to tend to all the other little molecules. Making sure everything is running smoothly. It can be a scary place up there!

The great news is we are born with a concrete neuro highway, and we can choose to build ‘bridges’ and ‘underpasses’ to build confidence. We can choose to be confident by taking the actions to build confidence. As with most things in life, when we’re willing to take action instead of staying in a neutral zone, we grow. Being willing to put ourselves out there, taking chances — these are the actions that build confidence. Risk and fail leads to risk and succeed. Act, repeat, fail, act, repeat, succeed. We learn confidence by first taking action.

I speak of “push” a lot when I address audiences on leadership, which is putting oneself in new, often uncomfortable places so we can grow skills. We women are handicapped on two fronts getting into leadership positions: 1. Our brains are made with the genetic stuff that hinders confidence, and 2. As kids we didn’t get the repetitions with winning and losing that boys did playing team sports. If you hear enough from the sidelines “You go girl!” and “Show ‘em what you’ve got!” you begin to believe you’re a winner. You gain confidence. With success, no one has a corner on the market–men and women will win and lose in equal measure. It’s just that men are willing to put themselves out there more and try.

By pushing ourselves, we start to practice winning. We grow new skills and we start to believe in ourselves. This quiets self-doubt and adds confidence. Indeed, we’re taking action to choose it. Give it a try.

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