The Short Version
Susan Packard has been on the ground floor and helped to build powerhouse media brands like HBO, CNBC, and HGTV. She was the co-founder of Scripps Networks Interactive and former chief operating officer of HGTV. Under Packard’s helm, HGTV became one of the fastest growing cable networks in television history. Today HGTV is available in more than 98 million U.S.homes and distributed in over 200 countries and territories. Packard helped to build Scripps Networks Interactive to a market value of over $10 billion. She can be found online at SusanPackard.com, Twitter @PackardSusan and at Facebook.com/PackardSusan.
In My Own Words
I was raised in a family of six, with our first-generation Italian grandparents living two doors down, and aunts, uncles and cousins all on one street in a Detroit suburb. I grew up believing in the importance of hard work, family, and a good education. I worked for my dad whenever I was out of school during high school and college. He sold direct mail to Detroit ad agencies, and one day I wandered into an empty board room at Ross Roy and thought: this is what I want to do – understand why people buy stuff, what excites them, what they can’t live without. I didn’t have the words for that at the time, but I wanted to build brands.
I started out in consumer research, and after a short while ended up in television, helping to build cable tv brands that viewers had to have. If you looked at where I worked – Time/Warner, NBC, then Scripps – you might think “she’s a corporate type,” but I was on the ground floor in all of those places creating new business units for those companies. So I’m an intrapreneur, although Webster would tell you there’s no such word.
I left that work a while ago so I’d have more freedom to spend time on projects I find meaningful. Today I write, speak, and work with women in all stages of life, at for-profit and not-for-profit companies. For any small difference I might make through my work, I’m grateful.
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